Land title group launches foundation for good deeds in a flash
- October 23, 2020 |
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Kathryn Walson
Association establishes foundation in less than four months, and raises $467,000 in that time, to support member-nominated charitiesTombSoon after the pandemic began, the American Land Title Association noticed many of its more than 6,000 members helping in their communities."We thought, ‘We can highlight some of these things with a social media campaign," CEO Diane Tomb said. "Our really good internal communications team … came up with the idea ‘#GoodDeeds.'"And when ALTA decided in June to cancel its in-person conference planned for September, Tomb and then-board President Mary O'Donnell talked about doing something to both stem disappointment and build excitement for… Read More
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